Overview
What is Predictive Analytics?
Predictive Analytics Broken Down
Customer behavioral pattern matching
+ Statistical projections about those behaviors
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= More customer conversions (i.e. more profits)
If you know that when your site visitors download a white paper on a Saturday and then register for a Webinar the next Monday they tend to become paying customers at a 60 percent higher rate when contacted 2 times within the next 30 days, that’s Predictive Analytics.
Want to know more about Predictive Analytics? Contact us for a free 20 minute telephone consultation!
Background
http://www.predictiveanalyticsworld.com/blog/
Case Studies
http://www.predictiveanalyticsworld.com/blog/?p=807
http://venturebeat.com/2011/03/17/study-social-media-popularity-can-predict-stock-prices/
Important Authorities/ Resources
http://www.fetchbook.info/compare.do?search=9781118356852