What is Predictive Analytics?
Predictive Analytics Broken Down
Customer behavioral pattern matching
+ Statistical projections about those behaviors
= More customer conversions (i.e. more profits)
If you know that when your site visitors download a white paper on a Saturday and then register for a Webinar the next Monday they tend to become paying customers at a 60 percent higher rate when contacted 2 times within the next 30 days, that’s Predictive Analytics.
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