What is Predictive Analytics?

Predictive Analytics Broken Down
Customer behavioral pattern matching
+ Statistical projections about those behaviors
____________________________________
= More customer conversions (i.e. more profits)

If you know that when your site visitors download a white paper on a Saturday and then register for a Webinar the next Monday they tend to become paying customers at a 60 percent higher rate when contacted 2 times within the next 30 days, that’s Predictive Analytics.

Want to know more about Predictive Analytics? Contact us for a free 20 minute telephone consultation!

Background

http://www.predictiveanalyticsworld.com/blog/

Case Studies

http://www.predictiveanalyticsworld.com/blog/?p=807

http://www.dailymail.co.uk/sciencetech/article-2120416/Twitter-predicts-stock-prices-accurately-investment-tactic-say-scientists.html

http://venturebeat.com/2011/03/17/study-social-media-popularity-can-predict-stock-prices/

Important Authorities/ Resources

http://www.fetchbook.info/compare.do?search=9781118356852

http://www.relevantdata.com/pdfs/IUStudy.pdf

http://fivethirtyeight.blogs.nytimes.com/